Led by Female Equestrians
Lauren
Abbott
Publisher + Editor-in-Chief
Lauren Abbott is a lifelong equestrian, publisher, and media executive based in Mississippi, with more than 20 years of experience in journalism, publishing, and advertising. Her career spans roles in writing, design, photography, audience development, business strategy, and advertising leadership across print and digital media.
She is the Publisher and Editor-in-Chief of The Horse Review and President of Ford Abbott Media, LLC, the parent company of The Horse Review. Lauren is also the producer and host of the podcast Horse Talk, where she explores equestrian performance, mindset, and industry insight through conversation, storytelling, and expert interviews.
In addition, she is a certified neuroscience coach, integrating brain-based performance principles into equestrian health, rider development, and modern wellness strategy within the horse industry. She is also the publisher of the forthcoming book HORSE | Movement, Beauty, Connection, coming Winter 2026.
Contact Lauren:
Ashlee
Pigford
Managing Editor
Ashlee Pigford is a lifelong equestrian and instructional designer based in Tennessee, with more than 20 years of experience in learning design, content strategy, and multimedia development. Her career spans corporate training, digital learning systems, and educational consulting, where she focuses on building structured, high-impact learning experiences.
Alongside her professional work, Ashlee maintains a long-standing connection to the equestrian world, including involvement in horse rescue operations, volunteer coordination, and equine welfare initiatives. She has supported care programs for retired and rescue horses and contributed to community-based equine education efforts.
She also applies her expertise in instructional design to equestrian media and education, supporting content strategy and communication for horse professionals. Her work bridges learning systems, digital communication, and equine advocacy within the broader horse industry.
Contact Ashlee:
Maggie Loftin- Foley
Multi-Media Consultant + Contributor Writer
Maggie Loftin is a lifelong equestrian raised in the Mid-South with a background primarily in hunters and jumpers alongside interests in trail riding, field trials, and multiple other disciplines. She recently returned to the region after earning a BS in Animal Science and an MS in Animal Breeding and Genetics from Mississippi State University, where she gained hands-on experience in endurance riding, ranch riding, young horse development, and equine management.
She currently foxhunts with Oak Grove Hunt Club, following in the footsteps of her grandfather, Neil Taylor, and is actively invested in the preservation and future development of the sport. Her current equine goals include producing a foal from her hunt pony, Zena’s Pretty Lil Penny, and competing locally with her OTTB, Mom’s Had Enough.
In her personal life, Maggie is devoted to her husband, Chandler Foley, and her children, Christopher and Ashby Fig. She enjoys reading, gardening, and spending time outdoors as a way to unwind and stay connected to nature.
Contact Maggie:
Reimagining Equestrian Media:
The Horse Review Story
The Horse Review began its life in 1992 as Mid-South Horse Review, founded by Don Dowdle, with the goal of serving as a dedicated regional equestrian publication for the Mid-South horse community. From its earliest days, the magazine focused on accessible, community-centered coverage of local horse sport: rodeo, western , hunters, jumpers, foxhunting, trail riding, carriage driving and regional show circuits while also providing a consistent platform for equine businesses and service providers across the region.
As the publication grew, ownership later transitioned to Tommy and Nancy Brannon, who carried the magazine through a long period of stability, success and regional recognition. Under their leadership, Mid-South Horse Review strengthened its presence as a trusted voice in the equestrian community, continuing its print tradition while maintaining strong ties to riders, trainers, veterinarians, and equine industry advertisers throughout the Mid-South.
In 2022, the publication entered a new era when it was acquired by Lauren Abbott under Ford Abbott Media, LLC. This ownership change marked a strategic shift in both vision and scope. While preserving the publication’s regional roots and loyal readership base, the new direction expanded its editorial focus beyond traditional horse show coverage to include the evolving needs of the modern equestrian; particularly the health, performance, and longevity of the rider.
Between 2022 and 2024, the magazine underwent a period of transformation in both content, design and identity, gradually integrating new topics beyond mid-south regional show coverage and features. In 2024, the publication was officially rebranded as The Horse Review, reflecting its expanded mission and modern editorial direction. The rebrand signaled a shift from a regional horse industry magazine to a broader, national equestrian multi-media platform centered on the horse-and-rider system as a whole, with a particular emphasis on the rider as an athlete.
Today, The Horse Review, under Ford Abbott Media, LLC, a woman-owned business, continues that evolution; bridging sport, science, and storytelling to support the modern equestrian, with a focus on rider health, longevity, and performance in partnership with the horse.
The Horse Review exists to elevate the modern equestrian through a horse-first lens that integrates sport, science, and storytelling.
Our mission is to inform, inspire, and support the modern equestrian woman by advancing education and conversation around brain health, longevity, fitness, mobility, wellness, and performance in and out of the saddle. We believe the rider is an athlete whose physical and cognitive well-being directly shapes the quality of horsemanship and the welfare of the horse.
Every story we tell is grounded in the principle that the horse comes first. From training and veterinary science to rider biomechanics and nervous system health, we are committed to content that strengthens both sides of the partnership—while never losing sight of the horse as the center of the discipline.
We exist to support lifelong riding through better bodies, clearer minds, and deeper understanding—because better riders create better lives for their horses.
Join Our Team
Multi-Media Marketing + Advertising Sales Executive (Equestrian Media Company)
We are seeking a high-performing Sales Consultant to drive revenue growth across a multi-platform equestrian media company specializing in print, digital, podcast, and event-based advertising opportunities.
This is a performance-based, revenue-driven role for a self-motivated sales professional who understands how to build relationships, close deals, and grow long-term partnerships, not just make cold calls.
Role Overview
The Multi-Media Advertising Sales Consultant is responsible for generating, managing, and growing marketing + advertising revenue across all company platforms, including magazine print placements, digital sponsorships, podcast advertising, email marketing, and branded content partnerships.
This role is about ownership of a revenue pipeline, not order-taking. You will be expected to prospect, close, and retain high-value clients in the equestrian, wellness, veterinary, lifestyle, and women's health markets.
Key Responsibilities
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Prospect, pitch, and close marketing and advertising clients across print, digital, podcast, and event platforms
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Build and manage a pipeline of new and recurring clients
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Develop long-term relationships with equestrian brands, women's health brands, service providers, and industry partners
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Meet and exceed monthly and quarterly revenue targets
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Create tailored proposals based on client goals and budget
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Negotiate contracts and secure multi-issue or multi-platform campaigns
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Maintain consistent outreach through calls, email, and relationship marketing
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Collaborate with editorial and design teams to ensure success
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Track performance metrics, renewals, and account growth opportunities
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Represent the company at industry events and networking opportunities when needed
Performance Expectations
This is a revenue accountability role, not a support position.
Success is measured by:
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Monthly campaign revenue generated
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Number of new clients acquired
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Renewal and retention rate of existing clients
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Growth in multi-platform marketing packages sold
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Expansion of long-term sponsorship relationships
Ideal Candidate
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Proven experience in marketing and advertising sales, media sales, or B2B relationship sales
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Strong closing ability with confidence in high-value conversations
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Self-directed and highly accountable for revenue outcomes
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Comfortable with outbound prospecting and warm relationship building
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Strong communication and negotiation skills
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Ability to sell across multiple platforms (print, digital, podcast, sponsorships, social, SEO, content marketing, etc.)
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Familiarity with equestrian, women's health, veterinary, or lifestyle industries is a plus—but not required
What We Offer
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Opportunity to sell across a multi-platform media brand and marketing agency (print + digital + podcast + events + SEO + website + content marketing + email marketing)
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High-growth potential in an expanding niche market
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Flexible structure with performance-based earning potential
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Direct access to decision-makers (no corporate bottlenecks)
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Long-term opportunity to grow into senior revenue leadership roles
This Role Is NOT For You If You Are:
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Uncomfortable with outbound sales or closing
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Looking for a fixed-salary administrative role
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Unable to manage your own pipeline and performance
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Waiting for leads instead of generating them
This Role IS For You If You Are:
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A natural closer
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Motivated by performance and commission growth and bonuses
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Skilled at building relationships and trust quickly
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Comfortable owning your income outcome
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Ready to build something in a niche, loyal, high-value market
This is a remote job with the requirement of team calls and collaboration 2-3 times per week, determined by manager.
To apply please send resume, cover letter, and references to Lauren at labbott@thehorsereview.com